The Japanese term Decotora, an abbreviation for "Decoration Truck," describes the outrageously customized work trucks of Japan. Chromed up, with individual artworks on their panels and lit up like Christmas trees, these trucks and their proud owners (with sharp eyes for detail), form part of a distinct sub-culture in Japanese society. This pretty colourful aspect of Japanese pop culture has been extensively explored by photographer Masaru Tatsuki who spent ten years with the truckers of Japan’s highways. Masaru Tatsuki: "The trucks are beautiful and very visually powerful, but my aim was not just the truck as an object, but more about the people. Who are these people? How do they live, how do they think? That's what I wanted to know. Once I started going to those events, I got to know the people, and then started communicating with them, visiting them, talking to them — not necessarily taking photos, but talking to them to get to know who they are. And that was the process, over the 10 years I got to know the people and then started shooting their trucks and they themselves."

29 x 23 cm
120 pages
hardcover with dust jacket