Packaging design is not only the mirror of the soul of a brand, but also of its users.

In local supermarkets one is not only aware of eating habits and flavour preferences. Which products are offered and how much variety and competition is there? Also the choice in the different categories and the mix of the international and local brands tells something about consumption patterns. Which adaptions make global brands in a local market? What do local brands tell about the history of a country? The different designs, the used typography, pictures, symbols and colours give one insight in the culture of a country and its trends.

English text
21 x 26 cm
228 pages
Softcover