In a world of abundance, what drives us is no longer pure need, but the desire for aesthetically pleasing things. From beautifully packaged soap to an innovative way to encourage smokers to stop smoking, this book covers a wide range of innovative packaging designs. With the development of economic globalisation, brand concept is the pursuit of each enterprise, and packaging is the medium to build a product brand. Among the world commodity packaging design, there is romantic European packaging, exquisite Japanese packaging, American marketing packaging and Chinese packaging with typical characteristics of Asia. Serving as an informative source for professional, New Packaging presents the main trends of packaging design all over the world and covers different types of packaging for different industries, including drink, food, beauty care, luxury goods and other goods.

English text
26 x 21 cm
272 pages
Paperback with dust-cover