Packaging is an indispensable part of life and creating high impact packaging is a critical element in the merchandising of any product. Not only must packaging grab the attention of consumers, it must help to establish brand identity and make a lasting impression. A successful package design can transform an ordinary product into an exciting one. Not only must shape, graphics and color choices convey the right feeling, they must also be compatible with retail spaces where they will be displayed and allowe no more than a few seconds for end users to spot the product from the crowded shelf.
Simply Packaging celebrates the hottest packaging designs from around the world with full colour spreads and explanation of materials.

25 x 21 cm
240 pages
Flexicover with plastic dust cover